Course
Perfect for accelerating and mastering the art of SEEING, THINKING, and ACTING entrepreneurially. Explore a list of courses by clicking on each tab below.
WEBINAIR SERIES
More than ever, a professional image and good presentation skills are vital to career and business success. This program will identify the resources you need to be successful in as your progress in your career.
SPECIALTY SERIES
For personal career growth, there are some basic skills that are needed. Then there are the extra skills needed to be more successful. Marketing is one of them. Digital Marketing is totally a new world of marketing your product.
PROFESSIONAL DEVELOPMENT SERIES
When you have the potential to become a manager or take on a leadership role, your leadership skills are essential to nurture and develop your leadership potential.
PERSONAL DEVELOPMENT SERIES
More than ever, a professional image and good presentation skills are vital to career and business success. This program will identify the resources you need to be successful in as your progress in your career.
ENTREPRENEURIAL SERIES
Moving into a position of being your own Boss brings new challenges and new responsibilities. As an entrepreneur, it’s an exciting period yet it is not uncommon to feel anxious about starting and operating your own business.
Courses
Explore a list of courses by clicking on each tab below.
PERSONAL DEVELOPMENT SERIES
The fastest and most effective way to launch your personal success. You will learn presentation skills and techniques that will bolster your success. This series is a starting place to help strengthen your business presence, learn skills and techniques to plant your feet and deliver a clear professional message as an entrepreneur. Courses are available in 3 languages to bolster your success.
Courses
From Boss to Leader
Being in charge of a company does not automatically make someone a leader. Becoming a good leader involves nurturing and inspiring your team while using emotional intelligence, communicating clearly, providing effective feedback, and giving them the confidence to do their jobs well.
Developing Your Executive Presence
Some people immediately command attention and respect when they walk into a room. Do you have that kind of presence? If not, is it something that you would like to develop? You will build your credibility, improving your personal appearance, honing your networking skills, and enhancing your ability to communicate effectively. You will also receive an introduction to core leadership skills including techniques for coaching, motivating, and delivering feedback.
Becoming Management Material
Anyone can become a manager, but not everyone can lead. This course focuses on learning about business leadership, giving new and aspiring leaders all the tools they need to become a manager who leads. Topics include: being an active part of a learning organization; understanding the functions of leaders; applying systems thinking to leadership; practical methods of leadership, including change, performance, and people management; and understanding when to lead and when to manage.
Networking for Success
Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. In this course, you’ll learn the essential ingredients for business networking, including in-person, people-centered connections, and online spaces such as LinkedIn. This course also offers growing relationships, mastering small talk and conversation, a discussion of introverts and extroverts, and more.
Honing and Delivering Your Message
What is the point you are trying to make? What is your goal? These questions and more will be answered in this course. You will be prepared to develop a message and remain on topic when you are presenting that message to the media and/or the public, without straying from the point they want to make.
You will touch on clarifying your message, determining how to present it, how to successfully communicate your message using various forms of communication, how to effectively listen and communicate, and how to ensure listeners hear your message.
Getting Stuff Done: Personal Development Boot Camp
This Boot Camp is designed to help you to become more organized, efficient, and effective at time and task management. You will learn: How to create a personal vision statement and goals, the building blocks of a strong organizational system, how to overcome procrastination and develop effective habits, what personal efficiency means, and the skills and attitudes that make it possible Systems for being more organized
Influence and Persuasion
Some people immediately command attention and respect when they walk into a room. Do you have that kind of presence? If not, is it something that you would like to develop? This course will help you do just that by building your credibility, improving your personal appearance, honing your networking skills, and enhancing your ability to communicate effectively. You will also receive an introduction to core leadership skills; and learn how to develop key leadership skills, including techniques for coaching, motivating, and delivering feedback.
Working with the Media
Creating a positive working relationship, gives you the foundation you will need to interact in a meaningful way with members of the media. You will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.
Building Your Self Esteem and Assertiveness Skills
A healthy sense of self-esteem is essential for growth and achieving success. During this course, participants will discover techniques that can dramatically change how they feel about themselves, and how to approach the world in a way that will facilitate achieving desired outcomes. Course includes learning how to turn negative thoughts into positive thoughts, building confidence, and setting goals that reflect one’s dreams and desires.
Communication Strategies
Communication Strategies will provide you with an understanding of the impact that their communication skills can have on others, while exploring the different ways in which developing these skills can make it easier for them to succeed in the office and beyond. This course helps you develop the skills to ask questions; learn what non-verbal messages are saying, developing skills in listening actively and empathetically to others; enhancing the ability to handle difficult situations; and dealing with situations assertively.
Personal Brand: Maximizing Personal Impact
This course is designed as an exploration of the type of impact each of us want to have in life and at work. You will consider and define their influence, build credibility and trust by committing to living a brand and taking ownership of one’s own personal image – both online and in-person to create circumstances for success.
Public Speaking: Presentation Survival School
Strong presenters rely on both skill and confidence, and this course delivers solid content that encourages growth in both of those areas. Speakers will learn to: Establish rapport, Implement nervousness management technique, Appeal to different learning or listening styles, use visual aids to make an impact and command the attention of the audience, create a professional presence and Organize information.
Public Speaking: Speaking Under Pressure
In order to be effective and most importantly, adaptive, public speakers need to react appropriately in situations where the audience is hostile, demanding, or difficult. An asset this course is tailored to those seeking the confidence to speak up in meetings, make presentations on behalf of their business, or effectively organize thoughts and ideas to convey them convincingly, persuasively, and confidently particularly if the group is not sympathetic to what you have to say.
Public Relations Boot Camp
This introductory course in Public Relations is ideal if you have little to no PR experience, whether they are just started your business or a serial entrepreneur. You’ll learn what they need to know about strategic versus tactical PR, managing the media relationship, selecting the right spokesperson, creating valuable media kits, writing engaging press releases, and even how to manage communication during a crisis.
Writing Reports and Proposals
People regularly struggle with writing reports, proposals or business plans. This course offers the techniques and tools needed to master the type of writing required as an entrepreneur. Whether this involves producing a report on a product analysis, inventory, feasibility studies, a business plan or something else that are engaging and understandable. You will learn about using persuasive language as a means to get noticed and increase buy-in.
Body Language: Reading Body Language as a Sales Tool
Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales. You will understand the implications of space during a conversation, understand the nuances of body language, know how to use techniques to build rapport, to think about how they project themselves, and to consider the message behind the words, along with acquiring other useful information.
Digital Citizenship: Conducting Yourself in a Digital World
This course gives an opportunity for everyone to learn skills that will enable them to make choices that will ensure their time spent in the digital world is safe and rewarding, not only for themselves but also for others. The course introduced 3 principles which explain expected behaviors and the specific skills and habits to meet expectations.
Business Etiquette: Gaining That Extra Edge
Gaining that Extra Edge can make a huge difference in the lives and careers of trainees. In this courseware program, participants will learn to manage otherwise awkward moments, and to handle them with grace. This training course includes sessions on networking, introductions and remembering names, how to dress for success, confident communications, how to make great first impressions, etiquette at meal time, and much more.
PROFESSIONAL DEVELOPMENT SERIES
When you have the potential to become a manager or take on a leadership role, leadership skills are essential to nurture and develop your entrepreneurship potential. The professional leadership development course series will help you strengthen your personal leadership skills for you to effectively lead and manage others, responding to issues and concerns, increase your integrity and create future opportunities for your career now as well as in the future. Courses are available in 3 languages.
Courses
Self-Leadership
Self-Leadership is the combined effect of taking responsibility for our actions, setting a meaningful direction for our lives, and having the judgment to manage priorities efficiently. Participants in this one-day course will learn about the four pillars of self-leadership, allowing them to make meaningful, empowered choices while taking action. Training sessions include using techniques for adjusting to change, how to reach goals, cultivating optimism, and developing good habits.
Growth Hacking
The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own. In this course you will identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques, review and practice marketing strategies, identify the essentials of conversion and optimization, and create your own plan.
Skills You Need for Workplace Success
Help your students enhance their life tools in the office with this Skills You Need for Workplace Success course. A number of studies identify the key skills that workers need to be successful in the workplace. Eight of the most commonly identified skills are: Being a Productive Team Member, Flexibility, Problem Solving, Resourcefulness, Giving and Receiving Feedback, Self-Confidence, Creative Thinking and Emotional Intelligence. These skills can be enhanced through training. Sessions in this course give students the grounding they need in a range of skills that have been identified as being vital to workplace success.
Goal Setting
Goal Setting is a popular and effective course for any trainer’s toolkit, as establishing and achieving goals is a hallmark of success in life. This one-day workshop gives trainers access to activities and theory to help people understand how to turn their dreams or wishes into reality. At the end of this training workshop, participants will be able to identify what’s truly important to them personally and professionally; use goal setting activities and appropriate language to articulate what they want out of life; use motivational techniques to help them reach their goals; understand how to deal with setbacks, and more.
Conversational Leadership
Conversational leadership provides the space and infrastructure for knowledge sharing to take place; for employees, stakeholders, and the community to be involved in discussing big, important questions; and to generate solutions on which people within the organization can take action. This leadership model shifts thinking from a command-and-control style to a more collaborative approach that focuses on relationship building and communication. The results for a business can be astounding. This one-day workshop teaches about the wisdom inherent in encouraging conversational leadership; how to describe the four I’s of conversational leadership; and how to apply the principles of conversational leadership to improve results.
Delegation: The Art of Delegating Effectively
There’s a great deal more to delegating than simply passing extra work off to others. This course teaches entrepreneurs the skills they need to effectively delegate and ultimately, accomplish more. The Art of Delegating Effectively addresses the many facets of this subject, including when to delegate and to whom, the process of assigning work to others, and techniques used to overcome problems, monitoring results and
giving effective feedback.
Dealing with Difficult People
Dealing with difficult people is something that most of us will experience at one time or another in our lives. We may encounter people who are inconsiderate, stubborn, indecent, unhappy, angry, or passive-aggressive. If difficult interactions are necessary, and we approach those conversations or interactions with a plan, we will likely find that these encounters are easier to handle and we can have more successful outcomes.
Discover how to recognize how their own attitudes and actions impact others, effective techniques for dealing with difficult people, strategies for dealing with anger, and how to cope with the difficult people and situations
Human Resources Training: HR for the Non-HR
This course is designed for teaching the essential Human Resources tasks and scope of responsibilities for people who are new to a management role. The following topics covered basics of HR Management, including orientation, compensation, and benefits, understanding job analysis, Planning training, Legally defensible terminations, and more.
Managing Pressure and Maintaining Balance
Managing Pressure and Maintaining Balance will help you understand the causes and costs of workplace pressure, the benefits of creating balance, and how to identify pressure points. In this one-day course, they will also learn how to apply emotional intelligence, increase optimism and resilience, and develop strategies for getting ahead. You will be able to recognize pressure points, defining what they want, managing stressors, setting goals, recognizing and validating emotions, they’ll be well prepared to create a more balanced life.
Managing Across Cultures
Our culture defines many aspects of how we think, feel, and act. It can be challenging for managers and entrepreneurs to bridge cultural differences and bring employees together into a functioning team. This Managing Across Cultures course will give you easy-to-use techniques for communicating across cultures, building teams, promoting multiculturalism in the organization, and leveraging the global talent pool.
Managing Difficult Conversations
As a course participant, you will learn the benefits of positive intent, active listening skills, and asking strategically relevant questions to get to the heart of any conflict or situation. You will study the processes of framing their conversations, selecting environments beneficial to their conversational goals, and creating safe environments when speaking. These tools will ultimately help you get to the root of any problem.
Time Management: Get Organized for Peak Performance
As an entrepreneur, you wear many hats, you have too many things to do and not enough time to get them done. You will want to take this course to develop skills that include how to organize themselves and their workspace for peak efficiency; how to set and achieve goals; how to identify what’s important and create action plans to get things done; and, how to delegate properly.
Developing High Performance Teams
This is an intensive and advanced skills course. Developing High Performance Teams — will empower entrepreneurs to take their teams to the next level. You will get to really know your teams, define different team types, improve teamwork by thoroughly understanding and applying the characteristics of effective teams, and much more. The result will be employing practical, tested techniques that develop trust and rapport, who is able to push your team forward, beyond average engagement levels, dealing with conflict, and understanding how action planning and analysis can result into superior performance results.
Problem Solving and Decision Making
This course helps entrepreneurs to develop their skills in Problem-Solving and Decision-Making. This training course includes skill development exercises that include learning to apply problem-solving steps and tools, analyzing information to clearly describe problems, thinking creatively, being a contributing member of a problem solving team, selecting the best approach for making decisions, creating a plan for implementing, evaluating, and following up on decisions, and how to avoid common decision-making mistakes.
Employee Recognition: Appreciating Your Workforce
This course will give you the skills and tools to craft a recognition program that will help keep your valuable resource happy — your employees. In turn, happy employees are effective employees, and that can only mean good things for businesses.
Giving Effective Feedback
Whether formal or informal, provided to employees, peers, or someone else, there are ways that feedback can be structured to be impactful and productive. This training course will help you as an entrepreneur discover important feedback delivery tactics, how to deliver a message in ways that a recipient can accept and use to reactively make potential changes, and also how to accept feedback that we are offered ourselves.
Risk Management
Managers and business owners know that risk management can reduce the negative impact of crises, and provides measurable benefits and cost savings. This focus on the area of Risk Management are poised to deliver a framework and assessments that is flexible and works with any business.
Hiring for Success: Behavioral Interviewing Techniques
Finding the right person for a company is an important factor in business growth, and it can be a very expensive undertaking. This course refines their interview skills and methods in order to ultimately choose the right candidate for your business. Specific skill development includes: recognizing the costs incurred by an organization when a wrong hiring decision is made; developing a fair and consistent interviewing process for selecting employees; preparing better job advertisements and using a variety of markets; developing a job analysis and position profile; using traditional, behavioural, achievement-oriented, holistic, and situational (critical incident) interview questions; effectively interviewing difficult applicants; and understanding basic employment and human rights laws that can affect the hiring process.
Coaching and Mentoring
Coaching and Mentoring are essential skills for entrepreneurs. This course will illustrate how coaching is based on a partnership that involves giving both support and challenging opportunities to your employees. Mentorship is a related skill that includes being a guide, offering wisdom and advice when it is needed. Knowing how and when to coach (and when to use other tools, such as mentoring) is an essential skill that can benefit everyone.
ENTREPRENEURIAL SERIES
Moving into a position of being your own Boss brings new challenges and new responsibilities. As an entrepreneur, it’s an exciting period yet it is not uncommon to feel anxious about starting and operating your own business. That’s exactly why we created this series designed specifically to set the foundation for operating a business and that will move your business forward. Courses are available in 3 languages.
Courses
Entrepreneurship 101
Start your entrepreneurial journey on the right foot with this brief introductory class. The course includes Entrepreneurial self-assessment, where to find business ideas and how to know if they are good ones, developing product ideas and creating value propositions and Identifying your target market and customers.
Fostering Innovation
Fostering Innovation is one of the most important ways to help your organization succeed in today’s business world. This course covers the essential elements of fostering innovation. Through the materials, learners will understand ways they can create an innovative workspace, key traits associated with innovative leaders in the workplace, as well as specific processes and workflows that can be implemented to help their entire team become innovative thinkers. Having the tools at a teams’ fingertips, will entice them to come up with more innovative ideas, and increase the chances of success.
Writing a Business Plan
This is ideal for business owners who have little to no business plan writing experience, and for business owners looking to grow their business. You will have everything you need to write a compelling, complete, business plan that they can confidently use to support their business growth., perform research, examine the marketplace, create a marketing plan, develop financial projections, and present a compelling.
Communications for Small Business Owners
This course includes everything that small business owners need to know about getting their message out there. Focusing on communicating with existing and potential customers, this is an essential skill that will help boost the number of customers and profits. You will receive information on developing and conveying an effective message through a variety of channels, including traditional media and social media.
Design Thinking
Ever wonder how companies such as Google, Apple, and Airbnb generate solutions, and create successful products and services? This course introduces the concept of design thinking, which advocates a focus on the needs of users and customers and results in better products, services, and processes.
Kick starting Your Business with Crowdsourcing
Smart entrepreneurs and business professionals are doing more with less using crowdsourcing. You will cover all the major types of crowdsourcing: microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding. You will learn about each type of crowdsourcing as well as the general crowdsourcing process, the most popular crowdsourcing platforms, and ways to engage the crowd.
Marketing for Small Businesses
Understanding your environment, consumers, and how as a small company can position themselves even in the most competitive marketplaces. Understand the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. This course gives small business owners, en
Successfully Managing Change
Successfully managing change involves taking concrete steps to make change more palatable by understanding people’s hesitation, enlisting the help of others, setting up plans, and dealing with stressors. These steps can also ensure that desired changes are implemented successfully.
Global Business Strategies
As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This course focuses on growth strategy that are needed to make your global business a success including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development.
Building Better Teams
Teams are the most important foundation on which successful organizations are built you will help business leaders create effective, motivated, and productive teams. These team builders will learn to: develop and enforce team norms and ground rules; generate and approach contracts; identify their own unique style and represent that in their team dynamic; leverage their knowledge to grow and lead effectively; build trust and develop the team’s maturity as a unit, and communicate with presence and impact.
Basic Business Management
Everything needed to get new business owners started on the road to success inventory management, human resources, finance and accounting, marketing, sales, and even using social networking, need to help you prepare to manage a new business. In addition, your students will learn about different business structures, who is managing and who is leading, how to create a brand, and the value of a strategic plan.
Inventory Management
If your business involves warehouse or stockroom you will want to know what comes in and goes out of the business. They must understand how to lead an efficiently operated and cost-effective process, with the right amount of products available. Terms related to warehouse management; goals, objectives, and measurements in inventory management; using aspects of the inventory cycle; how to improve inventory accuracy will be covered.
Purchasing and Procurement Basics
Purchasing and procurement extends past getting the products and services that the organization needs at the right time and the right cost. This field has evolved to include relationship building, supply chain management integration, and communication with stakeholders to continually improve processes and results. Some of the topics covered include: The value of procurement; The five rights of purchasing; Checklist for supplier evaluation; The purchasing cycle; Managing competitive bidding with RFPs and RFQs; Techniques for successful negotiation; Risk management; Agile procurement. Tools of the trade, such as EDI, ERP, and e-commerce are covered as well.
Effective Planning and Scheduling
It can be challenging to accurately determine the duration of a project, yet that is exactly what is expected on a regular basis! This course will not disclose the secret of creating an accurate schedule, because there isn’t one. However, it will provide the factors and fundamental elements that people need to consider and address when creating any type of schedule. Participants should complete the Intermediate Project Management prior to this course, or have equivalent knowledge, in order to capitalize on the best learning experience possible.
Intermediate Project Management
For participants who already know about project life cycles, goal setting, creating a vision, and statement of work, this will be ideal for further skill development. You will learn to approach projects at a deeper level, and to function within a project team. Topics include: identifying a project’s tasks and resources; prioritizing with the Work Breakdown Structure; using tools such as Gantt charts, PERT diagrams, and network diagrams; identifying and manage risk, change process; and more.
Project Management: All You Need to Know
Project management is no longer only for huge projects worth hundreds of thousands of dollars. Small projects can also benefit from project management tools. These time-tested tools can help get that small project done well, under budget, and on time. This is not intended for those who want to be certified as project managers, but rather for those who complete projects at work from time to time. You will gain experience using the most common project management execution tools and make their small projects more successful than ever with a look at a project planning document all the way through the various life-cycle stages of a project, to wrapping it up with a successful closing.
Advanced Project Management
In this course you will be building on your understanding of the Fundamentals and Intermediate Project Management training courses. You will think critically when choosing a project team; make the best of an assigned project team; help teams move through various stages to become a high-functioning unit; maximize productivity at team meetings; reward and motivate a team; develop and execute a communication plan; communicate with sponsors and executives more effectively; identify strategies for working with team members who cause problems.
Microsoft Project 2013: Core Essentials (Bundle)
This training provides the tools you need to complete a Project. Microsoft Project 2013 Core Essentials covers the basics of Setting up a project, scheduling work, managing resources, creating a timeline, managing tasks, working with deadlines and constraints, working with data, and creating reports and more.
Budgets and Managing Money
Budgets and Managing Money will teach participants how to make informed and intelligent financial decisions. Rather than being omitted from the process, managers who don’t have a background in finance can fully participate in budgeting decisions and exercises once they have completed this training course. You will be introduced to financial e includes lessons on basic financial terminology, budget preparation techniques, and tools such as ratio analysis, good budget decision making skills, and more.
Lean Process Improvement
From Benjamin Franklin’s early ideas, to Henry Ford’s work in the 1920s and the Toyoda precepts in the 1930s, to Jeffery Likers publication of The Toyota Way in 2004, Lean processes have evolved from a simple concept to a set of widely used best practices. This course will introduce you to the most common Lean tools. You will learn about tools to perform continuous improvement in your organization, including 5S, 5W-2H, PDSA, DMAIC, Kaizen, Genchi Genbutsu, and Lean data mapping methods.
Basic Business Management: Boot Camp for Business Owners
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business (hiring, finance, operations, branding, sales, customer relationship management as well as the ability to step back and see the big picture and to reach into the future. You’ll also learn the basics of leadership and tips for taking your business to the next level.
Knowledge Management
The knowledge held by an organization’s owner is sometimes its most valuable asset. Therefore, it should be stored, protected, and managed like any other resource. You will learn how tacit and explicit knowledge management mix, and the business benefits that knowledge management can bring. You will also learn about four knowledge management models and implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs.
Accounting Skills for Entrepreneurs
Many of us flinch when we hear terms like depreciation, cash flow, balance sheet, and (worst of all!) budgets. However, these are all important concepts to understand if you’re going to succeed in business. This course will help you get started in the accounting world. You will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting.
Design Thinking: An Introduction
Design Thinking is a collaborative problem-solving process based on design used in artistic endeavors. Some of the world’s best-known companies use design thinking, including Airbnb, Apple, ESPN, Fidelity, GE, Google, IBM, Infosys, Intuit, Lego, Marriott, Nike and Samsung. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process.
SPECIALTY SERIES
For personal career growth, there are some basic skills that are needed. Then there are the extra skills needed to ensure that your businesses are profitable and efficient. Digital Marketing and Project Management is one of them. Digital Marketing is totally a new world of marketing your product. It increases brand visibility and increases the reach of people’s, worldwide for your product or services through digital channels, such as search engines, social media, email, etc. These courses will help you position, scale your business, and increase your revenue and influence in the digital word. Courses are available in 3 languages.
Courses
Building an Online Business
The internet has changed the way that we work, live, shop, and play. This one-day Building an Online Business course walks students through the process of planning and launching their own online business. Workshop participants will learn how to: identify opportunities for an online business; find resources to support an online business; create a business strategy that includes a business plan, budget, and marketing plan; begin setting up a website, mobile presence, and storefront with e-commerce support; decide whether or not an online business can benefit from joining an online marketplace; and market an online business using social media and the internet.
E-Commerce Management
E-commerce is growing by double-digit percentages every year. Cash in on this developing market using the tips and tricks. You will learn how to set up an e-commerce store step-by-step, exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.
Basic Internet Marketing
Our Basic Internet Marketing courseware is designed for training business owners and beginners alike the basic skills for marketing online. Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one-day training course will help trainers deliver those results. Determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.
Building a Brand on Social Media
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. We’ve designed a program that will teach you how to build, implement, review, and revise a social media branding strategy, brand-focused messages, and social media guidelines.
Creating a Google AdWords Campaign
Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising and setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Creating Winning Webinars: Getting Your Message Out
Acquire the skills and know-how to take a webinar from idea to presentation.
what webinars are and how to use them, what not to do with webinars, how to choose the structure and how to create an outline, and finally, how to choose a platform.
Promoting a Marketing Webinar
If you already have the skills to create webinars, you will be provided with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.
Introduction to E-Mail Marketing
Knowing how to promote using e-mail is essential for marketers, small business owners, coaches, and consultants. Learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support an overall marketing strategy.
Marketing with Social Media
In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. Using social media, how it fits within their marketing strategy, and how to leverage social media to promote your business. You will learn how to develop a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
Storytelling for Small Business
Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life. Write and refine your own tale for marketing to your target audience. essential tools of story marketing; the basics of good storytelling; ways to connect with your customers; how to refine your company brand; and how to build and polish your own story for maximum results.
Creative Thinking and Innovation
While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices. You will also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing.
Branding: Creating and Managing Your Corporate Brand
Your brand is the vehicle that propels your product or service into your customers lives and their hearts. This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
Strategic Planning
A good strategic plan describes what the owners want the business to do and how to get there. This course will help you identify all the pieces of a strategic plan and how to put them together to create something meaningful.
WEBINAIR SERIES
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WEBINAIR SERIES
More than ever, a professional image and good presentation skills are vital to career and business success. This program will identify the resources you need to be successful in as your progress in your career.
SPECIALTY SERIES
For personal career growth, there are some basic skills that are needed. Then there are the extra skills needed to be more successful. Marketing is one of them. Digital Marketing is totally a new world of marketing your product.
PROFESSIONAL DEVELOPMENT SERIES
When you have the potential to become a manager or take on a leadership role, your leadership skills are essential to nurture and develop your leadership potential.
PERSONAL DEVELOPMENT SERIES
More than ever, a professional image and good presentation skills are vital to career and business success. This program will identify the resources you need to be successful in as your progress in your career.
ENTREPRENEURIAL SERIES
Moving into a position of being your own Boss brings new challenges and new responsibilities. As an entrepreneur, it’s an exciting period yet it is not uncommon to feel anxious about starting and operating your own business.
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PERSONAL DEVELOPMENT SERIES
The fastest and most effective way to launch your personal success. You will learn presentation skills and techniques that will bolster your success. This series is a starting place to help strengthen your business presence, learn skills and techniques to plant your feet and deliver a clear professional message as an entrepreneur. Courses are available in 3 languages to bolster your success.
Courses
From Boss to Leader
Being in charge of a company does not automatically make someone a leader. Becoming a good leader involves nurturing and inspiring your team while using emotional intelligence, communicating clearly, providing effective feedback, and giving them the confidence to do their jobs well.
Developing Your Executive Presence
Some people immediately command attention and respect when they walk into a room. Do you have that kind of presence? If not, is it something that you would like to develop? You will build your credibility, improving your personal appearance, honing your networking skills, and enhancing your ability to communicate effectively. You will also receive an introduction to core leadership skills including techniques for coaching, motivating, and delivering feedback.
Becoming Management Material
Anyone can become a manager, but not everyone can lead. This course focuses on learning about business leadership, giving new and aspiring leaders all the tools they need to become a manager who leads. Topics include: being an active part of a learning organization; understanding the functions of leaders; applying systems thinking to leadership; practical methods of leadership, including change, performance, and people management; and understanding when to lead and when to manage.
Networking for Success
Business networking is an effective and efficient way for business people to connect, develop meaningful relationships, and grow their businesses. In this course, you’ll learn the essential ingredients for business networking, including in-person, people-centered connections, and online spaces such as LinkedIn. This course also offers growing relationships, mastering small talk and conversation, a discussion of introverts and extroverts, and more.
Honing and Delivering Your Message
What is the point you are trying to make? What is your goal? These questions and more will be answered in this course. You will be prepared to develop a message and remain on topic when you are presenting that message to the media and/or the public, without straying from the point they want to make.
You will touch on clarifying your message, determining how to present it, how to successfully communicate your message using various forms of communication, how to effectively listen and communicate, and how to ensure listeners hear your message.
Getting Stuff Done: Personal Development Boot Camp
This Boot Camp is designed to help you to become more organized, efficient, and effective at time and task management. You will learn: How to create a personal vision statement and goals, the building blocks of a strong organizational system, how to overcome procrastination and develop effective habits, what personal efficiency means, and the skills and attitudes that make it possible Systems for being more organized
Influence and Persuasion
Some people immediately command attention and respect when they walk into a room. Do you have that kind of presence? If not, is it something that you would like to develop? This course will help you do just that by building your credibility, improving your personal appearance, honing your networking skills, and enhancing your ability to communicate effectively. You will also receive an introduction to core leadership skills; and learn how to develop key leadership skills, including techniques for coaching, motivating, and delivering feedback.
Working with the Media
Creating a positive working relationship, gives you the foundation you will need to interact in a meaningful way with members of the media. You will learn how to be interviewed successfully, how to provide information to the media, how to build efficient media packages, and how to craft useful and effective press releases. The course wraps up with a look at developing relationships with members of the media.
Building Your Self Esteem and Assertiveness Skills
A healthy sense of self-esteem is essential for growth and achieving success. During this course, participants will discover techniques that can dramatically change how they feel about themselves, and how to approach the world in a way that will facilitate achieving desired outcomes. Course includes learning how to turn negative thoughts into positive thoughts, building confidence, and setting goals that reflect one’s dreams and desires.
Communication Strategies
Communication Strategies will provide you with an understanding of the impact that their communication skills can have on others, while exploring the different ways in which developing these skills can make it easier for them to succeed in the office and beyond. This course helps you develop the skills to ask questions; learn what non-verbal messages are saying, developing skills in listening actively and empathetically to others; enhancing the ability to handle difficult situations; and dealing with situations assertively.
Personal Brand: Maximizing Personal Impact
This course is designed as an exploration of the type of impact each of us want to have in life and at work. You will consider and define their influence, build credibility and trust by committing to living a brand and taking ownership of one’s own personal image – both online and in-person to create circumstances for success.
Public Speaking: Presentation Survival School
Strong presenters rely on both skill and confidence, and this course delivers solid content that encourages growth in both of those areas. Speakers will learn to: Establish rapport, Implement nervousness management technique, Appeal to different learning or listening styles, use visual aids to make an impact and command the attention of the audience, create a professional presence and Organize information.
Public Speaking: Speaking Under Pressure
In order to be effective and most importantly, adaptive, public speakers need to react appropriately in situations where the audience is hostile, demanding, or difficult. An asset this course is tailored to those seeking the confidence to speak up in meetings, make presentations on behalf of their business, or effectively organize thoughts and ideas to convey them convincingly, persuasively, and confidently particularly if the group is not sympathetic to what you have to say.
Public Relations Boot Camp
This introductory course in Public Relations is ideal if you have little to no PR experience, whether they are just started your business or a serial entrepreneur. You’ll learn what they need to know about strategic versus tactical PR, managing the media relationship, selecting the right spokesperson, creating valuable media kits, writing engaging press releases, and even how to manage communication during a crisis.
Writing Reports and Proposals
People regularly struggle with writing reports, proposals or business plans. This course offers the techniques and tools needed to master the type of writing required as an entrepreneur. Whether this involves producing a report on a product analysis, inventory, feasibility studies, a business plan or something else that are engaging and understandable. You will learn about using persuasive language as a means to get noticed and increase buy-in.
Body Language: Reading Body Language as a Sales Tool
Our body language can help to reinforce and add credibility to what we say, or it can contradict our words. Understanding what signals you are sending, as well as being able to read the signals that your clients send, is an essential skill in sales. You will understand the implications of space during a conversation, understand the nuances of body language, know how to use techniques to build rapport, to think about how they project themselves, and to consider the message behind the words, along with acquiring other useful information.
Digital Citizenship: Conducting Yourself in a Digital World
This course gives an opportunity for everyone to learn skills that will enable them to make choices that will ensure their time spent in the digital world is safe and rewarding, not only for themselves but also for others. The course introduced 3 principles which explain expected behaviors and the specific skills and habits to meet expectations.
Business Etiquette: Gaining That Extra Edge
Gaining that Extra Edge can make a huge difference in the lives and careers of trainees. In this courseware program, participants will learn to manage otherwise awkward moments, and to handle them with grace. This training course includes sessions on networking, introductions and remembering names, how to dress for success, confident communications, how to make great first impressions, etiquette at meal time, and much more.
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PROFESSIONAL DEVELOPMENT SERIES
When you have the potential to become a manager or take on a leadership role, leadership skills are essential to nurture and develop your entrepreneurship potential. The professional leadership development course series will help you strengthen your personal leadership skills for you to effectively lead and manage others, responding to issues and concerns, increase your integrity and create future opportunities for your career now as well as in the future. Courses are available in 3 languages.
Courses
Self-Leadership
Self-Leadership is the combined effect of taking responsibility for our actions, setting a meaningful direction for our lives, and having the judgment to manage priorities efficiently. Participants in this one-day course will learn about the four pillars of self-leadership, allowing them to make meaningful, empowered choices while taking action. Training sessions include using techniques for adjusting to change, how to reach goals, cultivating optimism, and developing good habits.
Growth Hacking
The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own. In this course you will identify the growth hacking mindset, recognize the differences between growth hacking and marketing, identify the customer need your business can fill, create and implement product placement and services to fit the need, learn and practice techniques, review and practice marketing strategies, identify the essentials of conversion and optimization, and create your own plan.
Skills You Need for Workplace Success
Help your students enhance their life tools in the office with this Skills You Need for Workplace Success course. A number of studies identify the key skills that workers need to be successful in the workplace. Eight of the most commonly identified skills are: Being a Productive Team Member, Flexibility, Problem Solving, Resourcefulness, Giving and Receiving Feedback, Self-Confidence, Creative Thinking and Emotional Intelligence. These skills can be enhanced through training. Sessions in this course give students the grounding they need in a range of skills that have been identified as being vital to workplace success.
Goal Setting
Goal Setting is a popular and effective course for any trainer’s toolkit, as establishing and achieving goals is a hallmark of success in life. This one-day workshop gives trainers access to activities and theory to help people understand how to turn their dreams or wishes into reality. At the end of this training workshop, participants will be able to identify what’s truly important to them personally and professionally; use goal setting activities and appropriate language to articulate what they want out of life; use motivational techniques to help them reach their goals; understand how to deal with setbacks, and more.
Conversational Leadership
Conversational leadership provides the space and infrastructure for knowledge sharing to take place; for employees, stakeholders, and the community to be involved in discussing big, important questions; and to generate solutions on which people within the organization can take action. This leadership model shifts thinking from a command-and-control style to a more collaborative approach that focuses on relationship building and communication. The results for a business can be astounding. This one-day workshop teaches about the wisdom inherent in encouraging conversational leadership; how to describe the four I’s of conversational leadership; and how to apply the principles of conversational leadership to improve results.
Delegation: The Art of Delegating Effectively
There’s a great deal more to delegating than simply passing extra work off to others. This course teaches entrepreneurs the skills they need to effectively delegate and ultimately, accomplish more. The Art of Delegating Effectively addresses the many facets of this subject, including when to delegate and to whom, the process of assigning work to others, and techniques used to overcome problems, monitoring results and
giving effective feedback.
Dealing with Difficult People
Dealing with difficult people is something that most of us will experience at one time or another in our lives. We may encounter people who are inconsiderate, stubborn, indecent, unhappy, angry, or passive-aggressive. If difficult interactions are necessary, and we approach those conversations or interactions with a plan, we will likely find that these encounters are easier to handle and we can have more successful outcomes.
Discover how to recognize how their own attitudes and actions impact others, effective techniques for dealing with difficult people, strategies for dealing with anger, and how to cope with the difficult people and situations
Human Resources Training: HR for the Non-HR
This course is designed for teaching the essential Human Resources tasks and scope of responsibilities for people who are new to a management role. The following topics covered basics of HR Management, including orientation, compensation, and benefits, understanding job analysis, Planning training, Legally defensible terminations, and more.
Managing Pressure and Maintaining Balance
Managing Pressure and Maintaining Balance will help you understand the causes and costs of workplace pressure, the benefits of creating balance, and how to identify pressure points. In this one-day course, they will also learn how to apply emotional intelligence, increase optimism and resilience, and develop strategies for getting ahead. You will be able to recognize pressure points, defining what they want, managing stressors, setting goals, recognizing and validating emotions, they’ll be well prepared to create a more balanced life.
Managing Across Cultures
Our culture defines many aspects of how we think, feel, and act. It can be challenging for managers and entrepreneurs to bridge cultural differences and bring employees together into a functioning team. This Managing Across Cultures course will give you easy-to-use techniques for communicating across cultures, building teams, promoting multiculturalism in the organization, and leveraging the global talent pool.
Managing Difficult Conversations
As a course participant, you will learn the benefits of positive intent, active listening skills, and asking strategically relevant questions to get to the heart of any conflict or situation. You will study the processes of framing their conversations, selecting environments beneficial to their conversational goals, and creating safe environments when speaking. These tools will ultimately help you get to the root of any problem.
Time Management: Get Organized for Peak Performance
As an entrepreneur, you wear many hats, you have too many things to do and not enough time to get them done. You will want to take this course to develop skills that include how to organize themselves and their workspace for peak efficiency; how to set and achieve goals; how to identify what’s important and create action plans to get things done; and, how to delegate properly.
Developing High Performance Teams
This is an intensive and advanced skills course. Developing High Performance Teams — will empower entrepreneurs to take their teams to the next level. You will get to really know your teams, define different team types, improve teamwork by thoroughly understanding and applying the characteristics of effective teams, and much more. The result will be employing practical, tested techniques that develop trust and rapport, who is able to push your team forward, beyond average engagement levels, dealing with conflict, and understanding how action planning and analysis can result into superior performance results.
Problem Solving and Decision Making
This course helps entrepreneurs to develop their skills in Problem-Solving and Decision-Making. This training course includes skill development exercises that include learning to apply problem-solving steps and tools, analyzing information to clearly describe problems, thinking creatively, being a contributing member of a problem solving team, selecting the best approach for making decisions, creating a plan for implementing, evaluating, and following up on decisions, and how to avoid common decision-making mistakes.
Employee Recognition: Appreciating Your Workforce
This course will give you the skills and tools to craft a recognition program that will help keep your valuable resource happy — your employees. In turn, happy employees are effective employees, and that can only mean good things for businesses.
Giving Effective Feedback
Whether formal or informal, provided to employees, peers, or someone else, there are ways that feedback can be structured to be impactful and productive. This training course will help you as an entrepreneur discover important feedback delivery tactics, how to deliver a message in ways that a recipient can accept and use to reactively make potential changes, and also how to accept feedback that we are offered ourselves.
Risk Management
Managers and business owners know that risk management can reduce the negative impact of crises, and provides measurable benefits and cost savings. This focus on the area of Risk Management are poised to deliver a framework and assessments that is flexible and works with any business.
Hiring for Success: Behavioral Interviewing Techniques
Finding the right person for a company is an important factor in business growth, and it can be a very expensive undertaking. This course refines their interview skills and methods in order to ultimately choose the right candidate for your business. Specific skill development includes: recognizing the costs incurred by an organization when a wrong hiring decision is made; developing a fair and consistent interviewing process for selecting employees; preparing better job advertisements and using a variety of markets; developing a job analysis and position profile; using traditional, behavioural, achievement-oriented, holistic, and situational (critical incident) interview questions; effectively interviewing difficult applicants; and understanding basic employment and human rights laws that can affect the hiring process.
Coaching and Mentoring
Coaching and Mentoring are essential skills for entrepreneurs. This course will illustrate how coaching is based on a partnership that involves giving both support and challenging opportunities to your employees. Mentorship is a related skill that includes being a guide, offering wisdom and advice when it is needed. Knowing how and when to coach (and when to use other tools, such as mentoring) is an essential skill that can benefit everyone.
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ENTREPRENEURIAL SERIES
Moving into a position of being your own Boss brings new challenges and new responsibilities. As an entrepreneur, it’s an exciting period yet it is not uncommon to feel anxious about starting and operating your own business. That’s exactly why we created this series designed specifically to set the foundation for operating a business and that will move your business forward. Courses are available in 3 languages.
Courses
Entrepreneurship 101
Start your entrepreneurial journey on the right foot with this brief introductory class. The course includes Entrepreneurial self-assessment, where to find business ideas and how to know if they are good ones, developing product ideas and creating value propositions and Identifying your target market and customers.
Fostering Innovation
Fostering Innovation is one of the most important ways to help your organization succeed in today’s business world. This course covers the essential elements of fostering innovation. Through the materials, learners will understand ways they can create an innovative workspace, key traits associated with innovative leaders in the workplace, as well as specific processes and workflows that can be implemented to help their entire team become innovative thinkers. Having the tools at a teams’ fingertips, will entice them to come up with more innovative ideas, and increase the chances of success.
Writing a Business Plan
This is ideal for business owners who have little to no business plan writing experience, and for business owners looking to grow their business. You will have everything you need to write a compelling, complete, business plan that they can confidently use to support their business growth., perform research, examine the marketplace, create a marketing plan, develop financial projections, and present a compelling.
Communications for Small Business Owners
This course includes everything that small business owners need to know about getting their message out there. Focusing on communicating with existing and potential customers, this is an essential skill that will help boost the number of customers and profits. You will receive information on developing and conveying an effective message through a variety of channels, including traditional media and social media.
Design Thinking
Ever wonder how companies such as Google, Apple, and Airbnb generate solutions, and create successful products and services? This course introduces the concept of design thinking, which advocates a focus on the needs of users and customers and results in better products, services, and processes.
Kick starting Your Business with Crowdsourcing
Smart entrepreneurs and business professionals are doing more with less using crowdsourcing. You will cover all the major types of crowdsourcing: microwork, macrowork, crowdvoting, crowdcontests, crowdwisdom, and crowdfunding. You will learn about each type of crowdsourcing as well as the general crowdsourcing process, the most popular crowdsourcing platforms, and ways to engage the crowd.
Marketing for Small Businesses
Understanding your environment, consumers, and how as a small company can position themselves even in the most competitive marketplaces. Understand the marketing cycle, how people buy, strategies to implement on small budgets, and how to build a presence in the marketplace using traditional, Internet and Social Media marketing. This course gives small business owners, en
Successfully Managing Change
Successfully managing change involves taking concrete steps to make change more palatable by understanding people’s hesitation, enlisting the help of others, setting up plans, and dealing with stressors. These steps can also ensure that desired changes are implemented successfully.
Global Business Strategies
As the world becomes a smaller place thanks to innovations in technology and communication, it becomes easier for businesses to branch out into the global market. This course focuses on growth strategy that are needed to make your global business a success including trade agreements, types of trade transactions, e-commerce, cultural issues, currency management, risk mitigation, finance, logistics, regulations, ethics, and the triple A framework for growth and development.
Building Better Teams
Teams are the most important foundation on which successful organizations are built you will help business leaders create effective, motivated, and productive teams. These team builders will learn to: develop and enforce team norms and ground rules; generate and approach contracts; identify their own unique style and represent that in their team dynamic; leverage their knowledge to grow and lead effectively; build trust and develop the team’s maturity as a unit, and communicate with presence and impact.
Basic Business Management
Everything needed to get new business owners started on the road to success inventory management, human resources, finance and accounting, marketing, sales, and even using social networking, need to help you prepare to manage a new business. In addition, your students will learn about different business structures, who is managing and who is leading, how to create a brand, and the value of a strategic plan.
Inventory Management
If your business involves warehouse or stockroom you will want to know what comes in and goes out of the business. They must understand how to lead an efficiently operated and cost-effective process, with the right amount of products available. Terms related to warehouse management; goals, objectives, and measurements in inventory management; using aspects of the inventory cycle; how to improve inventory accuracy will be covered.
Purchasing and Procurement Basics
Purchasing and procurement extends past getting the products and services that the organization needs at the right time and the right cost. This field has evolved to include relationship building, supply chain management integration, and communication with stakeholders to continually improve processes and results. Some of the topics covered include: The value of procurement; The five rights of purchasing; Checklist for supplier evaluation; The purchasing cycle; Managing competitive bidding with RFPs and RFQs; Techniques for successful negotiation; Risk management; Agile procurement. Tools of the trade, such as EDI, ERP, and e-commerce are covered as well.
Effective Planning and Scheduling
It can be challenging to accurately determine the duration of a project, yet that is exactly what is expected on a regular basis! This course will not disclose the secret of creating an accurate schedule, because there isn’t one. However, it will provide the factors and fundamental elements that people need to consider and address when creating any type of schedule. Participants should complete the Intermediate Project Management prior to this course, or have equivalent knowledge, in order to capitalize on the best learning experience possible.
Intermediate Project Management
For participants who already know about project life cycles, goal setting, creating a vision, and statement of work, this will be ideal for further skill development. You will learn to approach projects at a deeper level, and to function within a project team. Topics include: identifying a project’s tasks and resources; prioritizing with the Work Breakdown Structure; using tools such as Gantt charts, PERT diagrams, and network diagrams; identifying and manage risk, change process; and more.
Project Management: All You Need to Know
Project management is no longer only for huge projects worth hundreds of thousands of dollars. Small projects can also benefit from project management tools. These time-tested tools can help get that small project done well, under budget, and on time. This is not intended for those who want to be certified as project managers, but rather for those who complete projects at work from time to time. You will gain experience using the most common project management execution tools and make their small projects more successful than ever with a look at a project planning document all the way through the various life-cycle stages of a project, to wrapping it up with a successful closing.
Advanced Project Management
In this course you will be building on your understanding of the Fundamentals and Intermediate Project Management training courses. You will think critically when choosing a project team; make the best of an assigned project team; help teams move through various stages to become a high-functioning unit; maximize productivity at team meetings; reward and motivate a team; develop and execute a communication plan; communicate with sponsors and executives more effectively; identify strategies for working with team members who cause problems.
Microsoft Project 2013: Core Essentials (Bundle)
This training provides the tools you need to complete a Project. Microsoft Project 2013 Core Essentials covers the basics of Setting up a project, scheduling work, managing resources, creating a timeline, managing tasks, working with deadlines and constraints, working with data, and creating reports and more.
Budgets and Managing Money
Budgets and Managing Money will teach participants how to make informed and intelligent financial decisions. Rather than being omitted from the process, managers who don’t have a background in finance can fully participate in budgeting decisions and exercises once they have completed this training course. You will be introduced to financial e includes lessons on basic financial terminology, budget preparation techniques, and tools such as ratio analysis, good budget decision making skills, and more.
Lean Process Improvement
From Benjamin Franklin’s early ideas, to Henry Ford’s work in the 1920s and the Toyoda precepts in the 1930s, to Jeffery Likers publication of The Toyota Way in 2004, Lean processes have evolved from a simple concept to a set of widely used best practices. This course will introduce you to the most common Lean tools. You will learn about tools to perform continuous improvement in your organization, including 5S, 5W-2H, PDSA, DMAIC, Kaizen, Genchi Genbutsu, and Lean data mapping methods.
Basic Business Management: Boot Camp for Business Owners
Owning a business requires a vision balanced with attention to detail. You need to be a generalist who understands the multiple aspects of running a business (hiring, finance, operations, branding, sales, customer relationship management as well as the ability to step back and see the big picture and to reach into the future. You’ll also learn the basics of leadership and tips for taking your business to the next level.
Knowledge Management
The knowledge held by an organization’s owner is sometimes its most valuable asset. Therefore, it should be stored, protected, and managed like any other resource. You will learn how tacit and explicit knowledge management mix, and the business benefits that knowledge management can bring. You will also learn about four knowledge management models and implementation aspects, such as knowledge management teams, post-mortem plans, KMBOKs, Chief Knowledge Officers, and pilot programs.
Accounting Skills for Entrepreneurs
Many of us flinch when we hear terms like depreciation, cash flow, balance sheet, and (worst of all!) budgets. However, these are all important concepts to understand if you’re going to succeed in business. This course will help you get started in the accounting world. You will learn the basics of accounting, including financial terms, generally accepted accounting principles, the accounting cycle, key financial reports, financial analysis tools, and budgeting.
Design Thinking: An Introduction
Design Thinking is a collaborative problem-solving process based on design used in artistic endeavors. Some of the world’s best-known companies use design thinking, including Airbnb, Apple, ESPN, Fidelity, GE, Google, IBM, Infosys, Intuit, Lego, Marriott, Nike and Samsung. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process.
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SPECIALTY SERIES
For personal career growth, there are some basic skills that are needed. Then there are the extra skills needed to ensure that your businesses are profitable and efficient. Digital Marketing and Project Management is one of them. Digital Marketing is totally a new world of marketing your product. It increases brand visibility and increases the reach of people’s, worldwide for your product or services through digital channels, such as search engines, social media, email, etc. These courses will help you position, scale your business, and increase your revenue and influence in the digital word. Courses are available in 3 languages.
Courses
Building an Online Business
The internet has changed the way that we work, live, shop, and play. This one-day Building an Online Business course walks students through the process of planning and launching their own online business. Workshop participants will learn how to: identify opportunities for an online business; find resources to support an online business; create a business strategy that includes a business plan, budget, and marketing plan; begin setting up a website, mobile presence, and storefront with e-commerce support; decide whether or not an online business can benefit from joining an online marketplace; and market an online business using social media and the internet.
E-Commerce Management
E-commerce is growing by double-digit percentages every year. Cash in on this developing market using the tips and tricks. You will learn how to set up an e-commerce store step-by-step, exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.
Basic Internet Marketing
Our Basic Internet Marketing courseware is designed for training business owners and beginners alike the basic skills for marketing online. Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one-day training course will help trainers deliver those results. Determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.
Building a Brand on Social Media
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. We’ve designed a program that will teach you how to build, implement, review, and revise a social media branding strategy, brand-focused messages, and social media guidelines.
Creating a Google AdWords Campaign
Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising and setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.
Creating Winning Webinars: Getting Your Message Out
Acquire the skills and know-how to take a webinar from idea to presentation.
what webinars are and how to use them, what not to do with webinars, how to choose the structure and how to create an outline, and finally, how to choose a platform.
Promoting a Marketing Webinar
If you already have the skills to create webinars, you will be provided with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.
Introduction to E-Mail Marketing
Knowing how to promote using e-mail is essential for marketers, small business owners, coaches, and consultants. Learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support an overall marketing strategy.
Marketing with Social Media
In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. Using social media, how it fits within their marketing strategy, and how to leverage social media to promote your business. You will learn how to develop a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.
Storytelling for Small Business
Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life. Write and refine your own tale for marketing to your target audience. essential tools of story marketing; the basics of good storytelling; ways to connect with your customers; how to refine your company brand; and how to build and polish your own story for maximum results.
Creative Thinking and Innovation
While some people seem to be simply bursting with creativity, others find it a struggle to think outside the square. This course will teach you how to boost your creative juices. You will also learn a basic problem-solving process, individual creative thinking tools (such as the RAP model, shoe swap technique, mind mapping, metaphors, and toys), and team-based creative thinking tools such as brainstorming, brainwriting, rolestorming, the stepladder technique, and slip writing.
Branding: Creating and Managing Your Corporate Brand
Your brand is the vehicle that propels your product or service into your customers lives and their hearts. This course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.
Strategic Planning
A good strategic plan describes what the owners want the business to do and how to get there. This course will help you identify all the pieces of a strategic plan and how to put them together to create something meaningful.
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WEBINAIR SERIES
Upcoming Dates
October 2022 M T W T F S S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 - VIEW ALL COURSES
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WEBINAIR SERIES
Learn moreMore than ever, a professional image and good presentation skills are vital to career and business success. This program will identify the resources you need to be successful in as your progress in your career.
SPECIALTY SERIES
Learn moreFor personal career growth, there are some basic skills that are needed. Then there are the extra skills needed to be more successful. Marketing is one of them. Digital Marketing is totally a new world of marketing your product.
PROFESSIONAL DEVELOPMENT SERIES
Learn moreWhen you have the potential to become a manager or take on a leadership role, your leadership skills are essential to nurture and develop your leadership potential.
PERSONAL DEVELOPMENT SERIES
Learn moreMore than ever, a professional image and good presentation skills are vital to career and business success. This program will identify the resources you need to be successful in as your progress in your career.
ENTREPRENEURIAL SERIES
Learn moreMoving into a position of being your own Boss brings new challenges and new responsibilities. As an entrepreneur, it’s an exciting period yet it is not uncommon to feel anxious about starting and operating your own business.
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Testimonials
“I am transitioning into an entrepreneur. Every day is a new experience. I love the flexibility of learning as I grow.” Dr. Donna K.
“With over 20 years’ experience in my medical practice. When I was looking into expanding my business, I decided to take some the Specialty Series Courses. Now I plan to progress in the digital space.” – Dr. David G.
“Completing my Personal Development Courses is an important step in my journey as an entrepreneur. I am now able to bring more order and success to my business.” – Dr. Sandra B.
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